Emma Richmond is a graphic design graduate with a passion for all things web and digital. Most days she can found staring at her MacBook until the early hours, moving pieces of code around and wishing Photoshop worked faster on her laptop. Her portfolio demonstrates a willingness to experiment with different styles and to learn new technologies. These can include: Photoshop, Flash, Actionscript, HTML/XHTML, CSS, Illustrator, InDesign and the occasional dabble in jQuery.
Academy4Signs required a full website redesign and development to refresh and promote their business, allowing clients to contact them and see examples of their previous work.
Beauty Expert is a leading online beauty retailer with over 100 high-end beauty brands and exclusive expert advice features. The website is updated daily with new articles, brand launches, and interviews which are designed bespoke, to be inline with the website's style whilst being sympathetic to the individual products in question. Day-to-day design work includes: weekly newsletters, expert advice articles, brand features, homepage windows, offer banners, new product promotions, vouchers, brochures, and leaflets.
Vibe TV was developed as the on-screen brand for the Barbican Centre. The concept piece demonstrates the style of programming that would be shown on the channel, and the style of branding for the channel's stings/bumpers. The Red Button menu provides access to previews of current and future performances being at the Barbican, and allows viewers to browse and purchase seats. Once the viewer completes purchase a barcode ticket is sent directly to their mobile, which would then be scanned at entry to the Barbican Centre.
Selected for Computer Arts magazine Graduate Showcase: Digital Media
This concept piece was developed as a promotional brand experience for the release of the Prada LG phone. The interactive Flash piece was designed to explain the function of the phone, but more importantly to make it a must-have for the fashionably elite. To reinforce this, and to direct it to the correct target audience, the work would be placed on CD and inserted into tear-open magazine adverts, which would be included in the top fashion magazines.
Fold TV is a concept channel designed to provide factual, balanced information on careers and further education to the youth market. The channel is targeted at teenagers nearing the end of their time in state education, as this is the primary group that feel a lack of guidance on future progression. As this age group is already heavily targeted to on television, the style of the branding was kept playful and tongue-in-cheek to make serious subjects less dry. Another aim of the channel was to make young people think about less typical careers or subjects they might consider boring - for example farming. These themes take the subject of stop-motion style bumpers and stings which maintain the humorous styling of the brand. As online social media is vitally important to this age group, the "latest@fold.tv" bumper features questions and comments posted on the forums to encourage others to take part and see what people are talking about online.
Undertaken as a freelance project, a start-up commercial jewellery company required layout, content and branding to be created for their new website. With the client’s intentions in mind, the corporate identity, including an e-commerce website was to be created. This required logo design, web design, product photography, image editing, printed promotional material, packaging and managing CMS content.
Taking the popularity of the PSP to highstreet fashion, the interface was designed to reflect the military stylings of fashion store Maharishi. To enforce the style, the usual Sony XMB menu interface was replaced with swinging dog tags, which can be scrolled through to reach second level navigation. A series of military inspired decal skins were also designed to fully turn your PSP into a piece of military equipment.
Point Builders needed a compelete resfresh of their existing website to modernise their brand bring a professional edge to their web presence. This simply required a clean, but friendly redesign, enabling easy access to request a quote, see previous work examples and contact the company. Development work was carried out by BluHalo.
Although the majority of Beauty Expert is online retail, it is still important to communicate with customers in print form to highlight new products/special offers and to encourage customers to go online. Printed material includes: brochures, leaflets, vouchers, packaging and stationery. It's also common for print work to involve cross-marketing promotions with other companies, including Figleaves and My-Wardrobe.com.
Technologies used (day-to-day): InDesign, Photoshop, Illustrator.
